Small Business; Big Income - The Power of the Internet

I love the internet it brings your customers to you without you having to be close to them.

We live in New Zealand a country of 5 million people that’s in one of the least populated parts of the globe, the South Pacific Ocean.

Without the Internet our market is tiny.

87% of businesses in New Zealand turnover less than one million dollars.

34% turnover less than $100,000.

Why?

Market size!

There are 572,000 businesses in New Zealand serving Five Million people, there is not enough to go around.

So if you want a Small business with Big Income you need to rely on the Internet.

Little Ones (www.littleones.co) is our other business.

Little Ones teaches parents how to improve their babies sleep.

And has helped over 350,000 families sleep more soundly since 2016.

This equates to $23,000,000 worth of sales.

We never wanted to serve customers who just lived closer to us, we want to help everybody. So we decided to leverage the internet.

This is the definition of Small Business Big Income. Without the Internet this would not be possible.

Why does this matter to you?

Whatever you do, you will always earn more in a bigger market. How can you take what you know and use the internet to sell to the world?

I hear you complain; "But a service business is easy to productise and sell online"

I agree, but you can leverage the internet with physical products as well;

We have applied this philosophy to Glaamp. Glaamp sells bedding made for caravan and motorhomes. It is based in New Zealand, but 75% of our customers are in Australia.

Australia has 5 times the population of New Zealand. It also has 10 times the number of Caravans and Motorhomes on the road. all year round.

We utilise the connectivity of the internet to sell, warehouse and distribute our bedding without having any boots on the ground.

Expand your horizon, what can you do today that will broaden your market to the rest of the world?

Go bigger!

Luke